AutoPPC / Compare / vs. Perpetua
■ COMPARISON · JUL 2026Goal-based automation, or rules you can see?
Perpetua decides your bids inside a goal-based engine — you set a target, it does the rest. AutoPPC runs deterministic rules you control and attaches a plain-English reason to every change, with an approval gate before anything ships.
AutoPPC is in closed beta — invite only. Prices shown for AutoPPC are its published plans; no customer review scores are claimed here.
Perpetua decides your bids inside an engine you can't open — set a target, and it restructures campaigns and moves bids without telling you why.
That's tolerable only until you have to explain a number to yourself or your investors. The moment you do, a black box is a liability — and its higher tiers bill a percentage of your spend on top of it.
AutoPPC runs deterministic rules you control, attaches the triggering rule to every change, and ships nothing until you approve it.
Black box vs. glass box.
Source: public pricing pages & verified reviews, Jul 2026 — figures may have changed.
It optimizes itself. AutoPPC proposes to you.
- You set an ACOS target and connect the account.
- The engine restructures campaigns into its own architecture.
- It moves bids automatically — reasoning not shown.
- You watch results; the “why” stays inside the engine.
- Preset targets apply even through promos and seasonality.
- Free read-only audit prices every leak first.
- Weekly runs propose changes from your rules — nothing auto-restructures.
- Each proposal names the rule that fired and the input snapshot.
- You approve or untick — ~15 minutes — then it ships.
- A model swap can never change a bid; one-click rollback stands by.
Every change is a first-class object:
proposed → approved → applied → verified | rolled_back
Inside the black box.
Documented user reports and review themes — not our assertions. This is the part the demo skips.
- Sellers describe it as a “black box” — they can't explain bid changes to themselves or leadership.
- Reviews report forced campaign restructuring, including of already-profitable campaigns.
- Operators note preset ACOS targets ignore promo and seasonal context.
- Reviewers note no built-in keyword research tooling.
- A % of ad spend on higher tiers scales your cost as you grow.
- Reviews cite account-manager communication complaints.
On its higher tiers, the engine that decides how much to bid also takes a cut of what you spend. The software setting your budget earns more when the budget goes up. Read that twice.
A model swap can never change a bid — deterministic rules decide, Claude only narrates. Every change stores its triggering rule, input snapshot, and precomputed inverse, so “why did my bid change?” always has a concrete answer that isn't “the model felt like it.”
Flat rule vs. % of spend.
Essentials is flat; Growth and Premium layer a percentage of spend as you scale.
*Above $25k/mo spend, AutoPPC moves to a higher-volume flat tier — still flat, still no % of spend. Perpetua tier names, thresholds, and the exact %-of-spend layers change over time — verify at perpetua.io/pricing before relying on any figure.
Source: public pricing pages & verified reviews, Jul 2026 — figures may have changed.
Fair questions. Straight answers.
Perpetua decides bids inside a goal-based engine you can't inspect. AutoPPC uses deterministic rules you set; a model swap can never change a bid, and every change names the rule that fired.
Only if a rule you approved says to, and only after you approve the proposed changeset. Nothing restructures itself.
No — AutoPPC is focused on Sponsored Products, done to a standard, across US and Canada with one combined true-TACOS view. If programmatic DSP is your priority this quarter, we're not your tool yet — and we'll tell you so.
AutoPPC is in closed beta — invite only. Join the waitlist and your free read-only audit runs the day your batch opens.