AutoPPC / Compare / Helium 10 Ads
■ COMPARISON · SEP 10, 2026A broader seller suite. A focused PPC workflow.
Helium 10 Ads, previously Adtomic, sits inside a broader seller suite with advertising automation and AI tools. AutoPPC brings the recurring Sponsored Products workflow and account copilot into one focused product.
AutoPPC is in closed beta. Public vendor offers and our assessment are distinguished below; no comparative performance result is claimed.
If you already use Diamond’s research, listings and operations tools, keep their value in the comparison. AutoPPC is a separate purchase for sellers who prefer its deterministic proposals, evidence and approval workflow; it is not a replacement for the entire Helium 10 suite.
Compare the scope. Then the fee.
Primary sources reviewed September 10, 2026: Helium 10 pricing · Ads fee policy. Features and terms can change; confirm the plan and scope you need.
Prepared for you. Approved by you.
- Rules-based automation with manual bid and budget controls.
- Review the automation settings and manual controls available for your workflow.
- Confirm the change-history and recovery tools you need during evaluation.
- Fresh reports and saved rules prepare a weekly or biweekly run.
- Inspect the proposals and ask the copilot about their evidence.
- Approve the changes you want; export forward and undo files.
- Upload the approved file to Amazon. A later pull checks what landed.
Where the value comes from.
- If you will keep Diamond, compare AutoPPC against the incremental Ads fee, not the whole suite subscription.
- At $20k managed spend, 2% is $400/month on top of your existing subscription.
- Use the audit to judge whether AutoPPC’s preparation and review process justify a separate product.
Room to grow. A clear allowance.
The AutoPPC column assumes one US or CA marketplace and monthly billing. Both marketplaces require Pro at any spend level.
Helium 10 examples use monthly Diamond at $359 plus 2% of the shown managed-profile spend. If you already keep Diamond, the additional Ads costs are $100, $400, $1,000 and $2,000 respectively. Annual Diamond billing changes the base. Figures exclude tax and ad spend. Compare fees in the same currency. AutoPPC Core includes up to $20k/month; Pro includes up to $100k/month, in one or both US/CA marketplaces. Above that, check your account’s fit; there is no automatic price increase.
Helium 10 pricing · Ads fee policy. Compare your own management fees →
Fair questions. Straight answers.
No. You can keep research and listing tools while evaluating AutoPPC for Sponsored Products. Only count the costs you would actually remove as savings.
Core is $199/month: One US or CA marketplace · up to $20k/month ad spend. Pro is $399/month: One or both US/CA marketplaces · up to $100k/month ad spend. Both include the account copilot, scheduled reviews, approval controls, exports and undo files. Annual billing is $1,990 or $3,990. The existing 30-day money-back guarantee applies to paid plans.
Start with a free audit of one advertiser profile. It includes one run and capped read-and-explain copilot access for 14 days, with the top 35% of proposals revealed in each section. A paid plan reveals the rest and enables approval, export and scheduling. No Amazon changes are made by the audit.