Built by a seller who wanted his account back.

Year one. AutoPPC started as a home & kitchen brand — mine. Launched about a year ago, two marketplaces, and it grew faster than I could staff it. Somewhere past the first few hundred SKU-weeks, PPC stopped being a task and became a second job I didn’t have hours for.

Here’s the frustrating part: I knew exactly what needed doing. Cut the negatives. Harvest the winners into exact. Check the bids weekly, not quarterly. None of it is a mystery — it’s discipline, applied every single week, across thousands of rows. Knowing was never the problem. Time was.

So I interviewed the agencies — and hired one. The big names, the boutiques, the Fiverr bench. The quotes came back around $2,200 a month, and the playbooks — when I asked to see them — were things I could read off a slide. I signed anyway, because I needed the hours back. Then the mistakes started. Small ones at first, then ones that added up to over $10,000 in wasted spend. And when I dug into who was actually running my account, it wasn’t the reasonable-sounding person from my monthly check-ins. It was a subcontractor I’d never met and couldn’t name — overseas, for all I knew. The face on the call and the hands on the account were different people. That was the moment I understood the real price: even when an agency executes well, you’re paying forever for work you can’t see, done by someone you can’t identify, while slowly losing the plot on how your own account works.

Then I tried the new way. Amazon shipped an ads MCP; Claude could suddenly read my account. So I did what half of Reddit is doing right now — I connected them and got to work. Months of it. Back and forth, testing, building skills, writing rules with other sellers, checking every output by hand. And here’s the honest report: it worked — and it made mistakes, burned a few thousand dollars in Claude credits, and ate more hours than the spreadsheet ever did. Every mistake got written down as a rule so it couldn’t happen twice. The rules became gates. The gates became an engine. The engine got a dashboard because I was tired of reading raw output.

That dashboard is this product. I built it for one customer — me — and my own brand has run on it every week since. It cut the negatives I knew needed cutting, harvested the winners I knew were sitting there, and did it on my rules, with a record of every change and a one-click undo for each one. It worked well enough that the only remaining question was why it was running on one account.

Account Zero

Every feature you’ll use ran on my money first. My brand is Account Zero — the staging environment, the canary, the first account every release touches. When the engine gets a new rule, Account Zero runs it before any customer does. When something breaks, it breaks on my ad spend, gets caught by the same verification gates you get, and becomes another rule in the book. Same engine, same approval gate, same receipts — the only difference between my account and yours is that mine signed up for the mistakes so yours doesn’t have to.

That’s the whole story. No exited-founder mythology, no “we reimagined advertising.” A seller who wanted the work done without giving up the steering wheel, and built the thing that does it.

— Founder, AutoPPC