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AutoPPC  /  Compare  /  Perpetua

COMPARISON · SEP 10, 2026

Goal-based automation. Or a review-led cadence.

Perpetua combines advertising automation and intelligence. AutoPPC focuses on deterministic Sponsored Products proposals, an account copilot and owner-approved bulk files for US and Canada.

AutoPPC is in closed beta. Public vendor offers and our assessment are distinguished below; no comparative performance result is claimed.

Our assessment

Perpetua is worth considering when its broader advertising tools and automation suit your operating model. AutoPPC fits an owner who wants the weekly work prepared, each proposed change explained and the final upload kept in their hands.

( 01 ) Side by side

Compare the scope. Then the fee.

PerpetuaFrom $695/month
OURSAutoPPC$199–$399/month
Price and model
Essentials: $695/month through $10k spend. Growth: $695 plus a percentage above $10k; the public page does not state that rate. Premium: custom above $500k.
Core $199/month; Pro $399/month. Annual billing: $1,990 or $3,990. No percentage of ad spend.
Coverage and scope
Advertising automation and intelligence across a broader set of ad products.
Core: One US or CA marketplace · up to $20k/month ad spend. Pro: One or both US/CA marketplaces · up to $100k/month ad spend. Sponsored Products only; marketplace currencies stay separate.
Weekly cadence
Goal-based optimization and campaign management; confirm the workflow for your account in a demo.
Weekly or biweekly runs prepare bids, harvesting and negative-keyword proposals. Paid copilot access can explain evidence, draft supported changes and configure allowed settings.
Control and approvals
Confirm which controls, approvals and explanations are available in the plan you need.
Deterministic rules compute the bids. Review and approve advertising changes, then manually upload the bulk file to Amazon. Direct API apply is unavailable.
History and reversal
Ask how changes can be reviewed, exported and reversed for your selected workflow.
Retained decision history and forward/undo files. A later account pull verifies observed application; new entities may need their Amazon identity resolved first.

Primary sources reviewed September 10, 2026: Perpetua pricing and features. Features and terms can change; confirm the plan and scope you need.

( 02 ) The weekly work

Prepared for you. Approved by you.

What you are comparing
Your current way of working.
  • Goal-based optimization and campaign management; confirm the workflow for your account in a demo.
  • Confirm which controls, approvals and explanations are available in the plan you need.
  • Ask how changes can be reviewed, exported and reversed for your selected workflow.
AutoPPC’s paid workflow
A recurring review, with evidence.
  • Fresh reports and saved rules prepare a weekly or biweekly run.
  • Inspect the proposals and ask the copilot about their evidence.
  • Approve the changes you want; export forward and undo files.
  • Upload the approved file to Amazon. A later pull checks what landed.
( 03 ) Finding the fit

Where the value comes from.

  • Choose based on the workflow you will use, including ad formats beyond Sponsored Products.
  • Ask Perpetua for the exact percentage and any additional fees before calculating savings.
  • AutoPPC’s approval and manual-upload steps suit owners who want to review changes before execution.
( 04 ) Monthly fees

Room to grow. A clear allowance.

The AutoPPC column assumes one US or CA marketplace and monthly billing. Both marketplaces require Pro at any spend level.

Ad spend / month
Perpetua
AutoPPC
$5k spend
$695 · Essentials
$199 · Core
$20k spend
$695 + % · Growth
$199 · Core
$50k spend
$695 + % · Growth
$399 · Pro
$100k spend
$695 + % · Growth
$399 · Pro

Growth’s percentage is not published on the linked page. Ask Perpetua for the rate before calculating a total. Figures exclude tax and ad spend. Compare fees in the same currency. AutoPPC Core includes up to $20k/month; Pro includes up to $100k/month, in one or both US/CA marketplaces. Above that, check your account’s fit; there is no automatic price increase.

Perpetua pricing and features. Compare your own management fees →

( 05 ) Questions

Fair questions. Straight answers.

No. Current optimization covers Sponsored Products in US and Canada. Include the value of other ad formats when comparing a broader platform.

Core is $199/month: One US or CA marketplace · up to $20k/month ad spend. Pro is $399/month: One or both US/CA marketplaces · up to $100k/month ad spend. Both include the account copilot, scheduled reviews, approval controls, exports and undo files. Annual billing is $1,990 or $3,990. The existing 30-day money-back guarantee applies to paid plans.

Start with a free audit of one advertiser profile. It includes one run and capped read-and-explain copilot access for 14 days, with the top 35% of proposals revealed in each section. A paid plan reveals the rest and enables approval, export and scheduling. No Amazon changes are made by the audit.

Your account is wasting money while you compare.

Free audits are invite-only while we work through the beta backlog. Join the list; we’ll email when you can start.

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INVITE-ONLY · NO CREDIT CARD · AUDIT REPORT IS YOURS TO KEEP