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Things inside AutoPPC

Learning

Something the engine worked out about your account from its own history.

By AutoPPC Inc.

Learnings are not settings and not invariants — they are observations the engine maintains: each campaign's normal daily spend, which terms convert as a family, which search terms are generic versus specific, which product targets defend rather than acquire.

They are read-only on purpose. A learning you can edit is a setting wearing a disguise, and you would no longer be able to trust it as evidence.