Opportunity
A structural finding that needs a decision, not an urgent problem. Persists until acted on.
Where an Alert is "this is happening today," an opportunity is "this has been true for a while and it is costing you." One term owned by four campaigns bidding against each other. A hero product with no dedicated campaign. A marketplace running a structure the other one doesn't.
Each carries a quantified impact figure and one action. They can be dismissed or accepted as intentional — a dismissed finding only resurfaces if the evidence changes materially, and an accepted one does not come back.