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Settings and thresholds

Product economics

Marketplace-specific product prices, costs, fees and inventory context used to assess margins and supported safety checks.

By AutoPPC Inc. · Updated

Product economics records the relevant SKU/ASIN, marketplace, selling price, costs, fees and available inventory context. Enter supported values directly or import the supported workbook/report format. A product cost without a selling price is not enough to calculate a margin.

Usable economics and campaign-group mappings can support Margin-weighted targets when the coverage requirements are met. Inventory-dependent decisions need their own adequate evidence; merely importing COGS does not establish stock cover.

Keep costs and revenue in the correct marketplace currency, and review missing-input messages before relying on a derived target. See the account setup requirements.