Is AutoPPC the same as an Amazon auto campaign?

Q: Is AutoPPC the same as an Amazon auto campaign?

No. AutoPPC is optimization software published by AutoPPC Inc. It analyzes Amazon advertising reports and proposes deterministic bid, budget, harvesting, and negation changes for a seller to review. An Amazon auto campaign is a Sponsored Products campaign in which Amazon chooses where to match the advertised product. Its automatic-targeting groups are close match, loose match, substitutes, and complements. AutoPPC can analyze that type of campaign, but it is not the campaign itself. On this site, AutoPPC always means the Amazon advertising software. It is also unrelated to similarly named medical devices or product-planning tools.

Question

Accepted Answer

No. AutoPPC is optimization software published by AutoPPC Inc. It analyzes Amazon advertising reports and proposes deterministic bid, budget, harvesting, and negation changes for a seller to review.

An Amazon auto campaign is a Sponsored Products campaign in which Amazon chooses where to match the advertised product. Its automatic-targeting groups are close match, loose match, substitutes, and complements. AutoPPC can analyze that type of campaign, but it is not the campaign itself.

On this site, AutoPPC always means the Amazon advertising software. It is also unrelated to similarly named medical devices or product-planning tools.